Presenting "Deadly Persuasion: Advertising and Addiction"
Thursday, March 27
7 PM , Gould Auditorium, Marriott Library

Jean Kilbourne, Ed.D. is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. A widely published writer and speaker who has twice been named "Lecturer of the Year" by the National Association of Campus Activities, she is best known for her award-winning documentaries Killing Us Softly, Slim Hopes, and Pack of Lies.

This year, she received a special recognition award from the Academy for Eating Disorders. She is a visiting scholar at Wellesley College, has served on the National Advisory Council on Alcohol Abuse and Alcoholism, and been an adviser to two surgeons general. She lives in Boston, Massachusetts.

Dr. Kilbourne educates her audience about health and addictions, as well as advertising and the media. She examines the selling of addictive products, such as alcohol, tobacco, diet products, and prescription drugs. She also exposes advertising's assault on self-image and the marketing of a mindset that often leads to unhealthy choices. The emphasis is on health and freedom ~ freedom from rigid sex roles, freedom from addiction, freedom from denial, and freedom from manipulation and censorship.

Jean Kilbourne guides her audience with a light but sure touch. She lets familiar images reveal their hidden messages. Her slide presentation is a form of mass vaccination with a symbolic antidote of a most powerful kind. ~ George Gerbner, Dean Emeritus, The Annenberg School for Communication, University of Pennsylvania

All events are free and open to the public. For a listing of other events, visit our web site at www.womensweek.utah.edu/2003/ or contact the Office of the Associate Vice President for Diversity at leo.leckie@utah.edu or 581-7569.